Charm City's pin-up pop-up shop

Viva! is Charm City’s favorite pin-up shop, selling retro-style clothing and stand-out accessories, as well as hairstyling and retro makeup guides, swanky home goods and much more.

Started by Margaret “Mags” Dubil, Viva! was created with a mission to make rockabilly fashion and pin-up culture more accessible to the masses. From our online store and mobile pop-shop, Viva! sells well-made, reproduction-vintage clothing and accessories that have all been selected with care.
Reproduction vintage has the look, feel and form-fitting appeal of the 1940′s and 50′s, but is not as restrictive in sizes or shapes that most people find in true vintage clothing. Mags has instilled her belief in Viva! that all body types should be celebrated, and aim to clothe everyone from size 2 to 4X in lovely retro style and and pin-up charm.

• Stacey Barich, Atomic Cheesecake Studios
• Jimi Curry, Down 'n' Out Photography
• Tyler Shaw, Derby Photographer